Oh...did I mentioned that I have received my tummy box from Baiboo? Yes, I collected that huge box from Guardian in Centre Point recently. It has many goodies inside. Most of them are brochures and junks la I would say. However, I find a few things that provided by the sponsor useful. They are a Baby Massage CD from Johnson and Johnson, a copy of the recent Reader's Digest, a VIP children car sticker, a reading story book for kid, a membership card with special discount from their associate merchants.
To be frank, I hate brochures and all those repeated information that you can see everywhere. It usually goes straight to my paper recycle bin. In order to make your brand stands out, you got to do more than brochures. Hope to see more innovative and useful promotional pack from sponsors in the future.